The Cove: A Bloody Nightmare

Although I had heard about the horrifying documentary, I hadn’t watched The Cove until today in my Marine Biology class, and I have to say, the video lived up to its reputation for being hellish and simply shocking.

The 2 hour documentary is filmed primarily in Taiji, Japan, and is focused on a small area in the town where dolphins are mass mudered for no apparent reason. Japanese representative argue that the dolphins are used for a food source, but America scientists, and Japanese scientists alike, have determined that dolphin meat is hazardous for consumption, containing 2,000ppm of mercury.

The film is surly disturbing, but I think that everyone should see it. It certainly isn’t a family movie night pick, but if the video is seen enough, maybe there will be enough of an uprise to make a difference and begin trying to protect these innocent animals.

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Blog Comments

9. Prince William and Kate go LIVE!  by: Mallory Moore

http://mallory898.wordpress.com/2011/03/08/prince-william-and-kate-go-live/#comment-28

Mallory, I have noticed that the royal wedding is the popular thing to talk about in the United States. I think that Americans are so infatuated with following the Prince because we don’t really have a royal family of our own, so we live out our royal fantasies vicariously through the English! It certainly has been all over the place, and I think a live website will only fuel the fire! Social media is powerful, because it tells us what to think about! Good post!

10. Flash Mob for A Night on Broadway  by: Whitney Gonzalez

http://whitness07.wordpress.com/2011/04/05/flash-mob-for-a-night-on-broadway/#respond
I enjoyed this post! I think flash mobs are really interesting and I really want to see one in person! I agree that flash mobs can be used as an incredible marketing tool if done correctly! These students were really clever to have used flash mobbing as a way to get people to their performance! With great creativity comes great reward! Good post!

11. PR Powers the Future  by: Megan Getter

http://megangetter.wordpress.com/2011/04/05/pr-powers-the-future/
Really good post, Megan! I was completely unaware that Chevron was even attempting to make this switch, but with all of the negative press the oil spill gave BP, its a really smart decision by Chevron I think! I agree with Allie, in that this is a great way for Chevron to spread brand awareness and teach people about their company! Genius marketing strategy!

12. Not Drinks for You!  by: Allie Dunne

http://allie3dunne.wordpress.com/2011/04/11/not-drinks-for-you/#comment-17
Wow, that really is a PR nightmare! Although something like this could explode into a PR disaster, clearly Applebee’s has some incredible damage control specialists because I hadn’t even heard of this until I read this post! I think that by Tweeting about the occurrence that it’s building credibility for Applebee’s because they’re not trying to hide anything, but they are publicly saying, we messed up and we are willing to do what we need to in order to fix it. Good post, Allie!

13. Snooki’s Wild Ride- America’s #1 Part Girl  by: Kayla Cancelmo

http://kaylacancelmo.wordpress.com/2011/03/17/snookis-wild-ride-americas-1-part-girl/#comment-24
Kayla- I would say that reality stars are too focused on today. There are so many incredible and talented up and coming musicians that deserve to be on the cover of Rolling Stone, but they are wasting cover space on someone with no talent and frankly no purpose other than making the rest of us feel like we are drinking responsibly. I am curious about how this could affect the credibility and prestige of Rolling Stone as a leading music magazine! Good post!!

14. Would You Donate a Kidney Because of Facebook?! by: Emily Leinweber

http://eleine12.wordpress.com/2011/04/05/would-you-donate-a-kidney-because-of-facebook/#comment-21
Em, I didn’t know about this until I read your post! I agree with you, I never thought that Facebook would be anything more than a venue for people to be social, but this generous act goes to show that social medias have no limits of possibilities! I am curious to see if this will set a trend, like pay it forward! Good post, I’m glad I learned about this!
15. Likes vs. Tweets by: Jake Price

http://jprice2290.wordpress.com/2011/03/18/pr-connections4-likes-vs-tweets/
My darling Jakie, What an interesting video! I agree that Twitter for some reason has more of a professional feel than Facebook. Maybe this is because Facebook is a venue for mostly college students (even though it has grown to include anyone and everyone). But Twitter is more informational and doesnt have the cheesy features like “like” and “poke” like Facebook. I liked this post, thanks for sharing!

16. Girl Scout Cookies and Your Cell Phone  by: Karen Snir

http://karensnir.wordpress.com/2011/03/15/girl-scouts-cookies-and-your-cellphone/#comment-14
Karen,
I think this is marketing genius for the Girl Scouts! Before this technology, the girls could sell cookies to family friends and people in their town. But, this makes it possible for their reach to extend across the county! Using social media for marketing is also really smart, because everyone is on social media sites and it raises brand awareness! Good post!

17. Trumping the White House  by: Dave DelCol

http://ddelcol.wordpress.com/2011/03/18/trumping-the-white-house/#comment-9
Good post, Dave! Donald Trump, like you said, loves the spotlight and the public’s attention. But, presidency isn’t about that, it isn’t a popularity contest (thank God,  or The Situation could end up as president). But, if Trump is serious about running for President, he shouldn’t be so public about his concern for Barack Obama’s birth certificate legitimacy. If you want to be a politician, you should bash the commander-in-cheif of our nation. Just a thought.

18. Senior Citizen Causes Millions to Lose Internet Access by: Melissa Rodriguez

http://melissamrodriguez.wordpress.com/2011/04/10/senior-citizen-causes-millions-to-lose-internet-access/#comments
Mel, I think its funny to imagine what would happen if this were to go down in America. People would freak out without Internet, and our society has become completely dependent on the use of the web. If the internet crapped out throughout our entire country, we would be in big trouble because so many people use the Internet as their main information source. So, there would really be no method to explain to the masses that its all just an accident other than TV. And who watched television news anymore?

19. WTF is an amafessional?  by Zackery Moore

http://zakmo.wordpress.com/2009/11/01/wtf-is-an-amafessional/#comment-205
Z, I agree, the amount of jargon that has developed in reference to the internet has become pretty crazy! Everyone is a professional something these days, and the internet has definitely acted as an “equalizer” that has put people of all backgrounds on the same playing field. It really takes credibility from those who have actually earned the title of a professional. I think we are seeing more “amafessionals” in the music industry! Good post!

20. Happy Birthday to Starbucks! by Shante Sampson

http://wordsfrmavixen.wordpress.com/2011/03/16/happy-birthday-to-starbucks/#comment-38
Shanti- I would agree that Starbucks has its brand loyalty to thank for keeping it afloat in this economy. Starbucks drinkers are very loyal to the brand (including myself) and once a coffee lover is hooked on Starbucks, no other coffee does the job! I think one thing that makes Starbucks unique is their customer service! I have never had a bad experience there, and its what keeps me coming back!

21. Young Kids on Facebook by Jake Price

http://jprice2290.wordpress.com/2011/02/10/pr-connection-2-young-kids-on-facebook/

I agree, Jake. I think that the ability of kids to get onto social media sites these days is scary considering there are a lot of dangerous people online. Its easy for kids to be naive and if I had children there is no was that I would want them to be exposed to some of the things that I have seen on the internet. Just like television advertising, internet advertising has become pretty raunchy and distasteful. Even access to a site like YouTube can give kids the ability to see potentially inappropriate or violent content. Parents should without a doubt monitor their children online, but more importantly, I think that social media sites should have blockers on them to limit use to people of an appropriate age.

22. Watch Your Back Netflix  by: Mishka Campbell

http://mishkacampbell.wordpress.com/2011/03/12/you-better-watch-your-back-netflix/#comment-18
I think that people have a unique kind of brand loyalty to Facebook (if Facebook is considered a brand), and if there were a competition between Facebook and Netflix, Neflix would be in big trouble. Like, Allie, I had no idea that Facebook was going to start offering movies, and I think that even redbox will suffer from this. If movies are accessible to us without even getting off the couch, nobody will get up and drive to a redbox when they can get the same thing right out home! Watch out netflix! Good post!

23. Kobe Sucks! by: Jake Price

http://jprice2290.wordpress.com/2011/04/21/pr-connection-8-kobe-sucks/

Jake, I cant believe that Kobe would say something so vulgar in front of the entire country! It is completely unacceptable for anyone to use this kind of slur, but especially for a professional like this, who has millions of people and children looking up to him! The NBA should have restrictions preventing their players from saying stuff like this, because frankly, he is not just representing himself, but he also represents the NBA as a whole and the entire Lakers organization!

24. What Is Up With This?! by: Nicole Long

http://nicolelong322.wordpress.com/2011/04/15/what-is-up-with-this/#comment-31

Nicole, I read about this disaster a few days ago! I cant believe something like this would actually happen! I mean, the waiter poured alcohol into a bottle, its not like it could have been a mistake! Applebee’s  better do some serious damage control, because this is going to make people really angry! If I was the parents, I wouldnt even think twice before deciding to sue!

25. Born This Way by: Kayla Cancelmo

http://kaylacancelmo.wordpress.com/2011/04/20/born-this-way/#respond

Kayla, I agree that Gaga is definitely unique! Maybe not always in a good way either. But I think the critics to need to back off of her. He new song might resemble Madonna, but its called inspiration! It doesnt mean that Lady Gaga is trying to one up Madonna, just that she finds her to be an influential contributor to the music industry. If I were Madonna I would be honored that someone as famous as Gaga was taking inspiration from my music! Good post!

Paul McCartney: Dead? No. PR Genius? Yes.

Paul McCartney of the Beatles is known for a few things. His dreamy hair, his incredible songwriting partnership with John Lennon, and his psychedelic pop style are all contributing factors in McCartney’s superstardom. But perharps we are overlooking one thing. Has anyone other than me noticed his genius PR and marketing capabilities?

In 1969, a rumor sparked and swept the nations with the conspiracy that Paul McCartney had been killed in a 1966 car accident. Fans were tipped off by clues in album art, suspicious lyrics indicating that McCartney had died, even eerie sounds of a voice (supposedly John Lennon) making statements about McCartneys death between tracks on their records!

Now, is Paul McCartney dead? Probably not. It was really just a huge hoax that was popular in the 60’s and early 70’s, but it got people buying Beatles’ albums, and thats where McCartney has proven himself to be a marketing whiz. McCartney wasn’t dead, but he certainly wasn’t opposed to the idea of letting fans think that for awhile to increase sales!

People haven’t really thought this through yet, but hopefully sometime soon, pop culture enthusiasts realize the incredible role Paul McCartney played in his bands PR promotion. Other groups have followed suit- The Grateful Dead for example! McCartney isn’t just capable of music that soothes the soul… he has proven that!

BP: Still F-ing Up, A Year Later

It has been a year now since the BP Oil Spill in the Gulf of Mexico, and although there has been a substantial improvement made to the affected ares, what has happened to the image of BP?

Even though a year has passed, people haven’t forgotten about the big whoopise-daisy that caused the Gulf of Mexico to fill with toxic oil and kill a huge population of marine animals and plants. I recently read a print article similar to this one from the Huffington Post,  stating that a new outrage has come about from the accident that took place a year ago.

The spill is allegedly causing hundreds of dolphin deaths off the coast of Florida, outraging nature lovers and animal protection activists everywhere. These activists have even pressured the U.S. government to press charges on BP to compensate for the mass dolphin murders.

This is a PR nightmare for BP. If it wasn’t bad enough that their brand has been under constant criticism for a year now, they are now responsible for killing dolphins, brining more bad press to their name. They just cant catch a break, can they?

From Spectators to Spect-haters

I was recently at my boyfriend’s lacrosse game when I took notice to a unique group of human beings in attendance. It was hard for anyone to not notice them, really. A group of students from the opposing school showed up to the game to support their team, thats kosher, right? That was the same reason we were there, to support our team. But the situation became a bit more hostile when these fans became uncontrollably obnoxious and down right rude.

It a little healthy competition and important part of athletics? Sure. But where is the line drawn for what is appropriate and what is just not okay? This group of supporters would have been welcomed gladly, but their obscenities and personal jabs at the opposing players created a tension that was unnecessary and uncomfortable for everyone else involved.

15 minutes into the game, people who had begun their spectating as neutral bystanders were actively cheering for our team, just to try and counteract the rude and degrading remarks that were coming from the inappropriate fan base. They had even been using the programs provided to shout out the names of our players paired with obscenities and rude names.

This is not very good PR for that lacrosse team, or the college itself for that matter. Their ill-behaved fan base established a bad name for their entire institution, which goes to show that these days, whether its an official representative of your company or  not, anyone can represent your name: in a positive or negative light!

Videos Gone Viral

Ten years ago, if you wanted to get famous, you had to meet one of a few qualifications. You had to have: A. an unsurpassable singing voice that could serenade the souls of angels B. the ability to make the opposite sex scream at the top of their lungs with your sexy pop dancing skills, or C. a daddy who owns a world famous hotel company.

But now in the age of the Internet, celebrity status can be accomplished overnight. We have seen proof of this again and again, through stars like Antoine Dodson (see video imbedded below) and David (from David after dentist). These average joes became a YouTube sensation when their home videos went viral.

What make a video viral? The mass consumption of a video in a short period of time makes a video viral, ultimately resulting and fame and sometimes even fortune for the parties involved.

I have included some of my favorite viral videos here, and I’ve given brief explanations of why I think they have been so popular. I have noticed that viral videos typically fit into one of a few themes; they are either hysterical, shocking, or just super cute.

Why do you think these videos have launched their characters to superstardom?

The Bed Intruder Song

The Bed Intruder Song has over 79,000,000 views! I think this video has taken off because of its humor.  This is the perfect example of a funny viral video that has taken off because of its comical nature.

Chubby Cuppy Cake Boy

This little boy is precious, and his video has become viral because of how down right adorable it is!

JK Wedding Dance Entrance

This video was brought to my attention by one of my friends who is getting married soon- as you can imagine, she wants to duplicate this type of wedding. This video has almost 65,000,000 views, and I think its popularity is caused by shock value and how cool it is!

Viral videos make life interesting! They give us something to talk about, and in a world where social medias are becoming more and more dominant, I wouldnt be surprised if we see a huge boom in viral videos for advertisement strategy!

Guest Blogger: Melissa Rodriugez

As a dedicated J.Crew shopper, I have developed a great deal of brand loyalty to the preppy clothing line. I came across this post written by my dear friend Melissa Rodriguez and was interested to hear peoples controversial responses to what I thought was a fun and lighthearted ad!

Outrage Over Ad Blown to Ridiculous Proportions

Over the weekend J.Crew updated their online catalogue and included a feature on how their president and creative director Jenna Lyons spends the weekend with her son. The first slide included the mother and son duo looking at each other playfully and lovingly while the mother held her sons foot- that happened to have neon pink toenails. Copy on the ad included “Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”

Obviously this is just way too much for anyone to handle. The notion that mundane things such as colors can be characterized as male or female is absurd. If that were the case, how would anyone characterize beige, yellow, or red?

Keith Ablow called the ad, “a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity.” While Erin Brown from the Media Research Center called it, “blatant propaganda celebrating transgendered children.”

Seriously? The boy in the picture is five years old. Children aren’t born knowing things are “bad” or “good,” or considered “straight” or “gay.” Children just know what they like.  Often children want to participate in creative activities, such as painting- nails or otherwise, because they think it’s fun. Boys see their sisters and mothers painting their nails and they simply want to be included.

There seems to be an extremely confused train of thought happening that stipulates that the things you are exposed to as a child dictate one’s gender identity and sexual orientation. Shouldn’t children also have the right to express themselves in anyway they want? There have been many instances in which little boys want to do or wear something that is traditionally female and their mothers let them, often with backlash towards the mother. As long as no one is getting hurt, what is the harm in letting them do as they please?

“Many people feel that it is their role to police gender and tell them what correct behavior is for boys and girls,” said Dr. Jack Drescher, child psychologist, to ABC news. “The idea that a parent is indulging a child’s interest in unconventional gender behavior does something to the child has no scientific basis.”

Openly gay pop sensation Adam Lambert tweeted about the ad after a Twitter usertagged him in a post with a link to the article saying, “I bet that’s how it all started for @adamlambert.” Lambert addressed the issue by tweeting, “Gender confusion? I don’t think it’s that deep- children should have full freedom of expression. It’s everyone else who’s confused.”

J.Crew declined to comment calling this a “non-issue.” Which is exactly what it is. It’s simply a photo of a little boy spending a weekend with his hard working, stylish mom.

John Stewart said it best, “Here’s what I see: ‘Oh, honey, you want to paint your nails pink? Okay, let’s do it.’ Because do you have any idea how long a weekend is with children? Everybody gets bored; you’ll do anything to fill the time. And if you take them to a face-painting booth, it doesn’t make them cats.”

Guest Blogger: Joe Citro

This week, I wanted to share an awesome post by my class mate and good personal friend, Joe Citro. Joe is a senior advertising major and he will be completing his undergraduate career by graduating next week! This post, about the consequences of social media in making everything available to the public, provides rules to follow to make sure your business or image isn’t stained by an “off the record” comment. Good post, Joe! The original blog can be found here.

Secrets Don’t Make Friends

The world we live in is always moving and there is little room for privacy. Off the record used to be an idea that if you were not around camera’s or those in the media field you can say what you want without being criticized for it publicly.

Today people can easily hear everything you say. Through social media one bad impression of a person or company can be posted online and hundreds of impressions will be made by there friends and family that view there page consistently.

There are 5 simple rules cited by Gil Rudawsky:

1) “Off the record” is not considered off the record anymore

2) Never say anything to a reporter that would make you look bad

3)Temper your comments in public places

4)After you are done speaking to a reporter, make sure they are not continuing to listen, through an open mic or otherwise

5) Finally, it’s best to keep to simple—and noncontroversial—topics, especially during sound checks

These rules are essential to follow for not only politicians and celebrities but ourselves as well. When we walk to class we hear people say ridiculous things, now they are off the record, but we will always remember or at least have an idea of what was said. After all there really are no places for secrets anymoree because one wrong word or phrase can put you in a terrible situation.

The Cluetrain Manifesto

With the revolution of the Internet, and the sudden boom of social media popularity, the way consumers and companies communicate with and about each other is changing rapidly a drastically.

The Cluetrain Manifesto is a phenomenal resource for companies looking to utilize the Internet and Intranets to benefit their organization, and the book acts as a how-to for establishing yourself in the “newly-connected marketplace”.

David Weinberger, Doc Searls, Chris Locke, and Rick Levine wrote the book in a group effort to provide companies with advice on how to remain viable in a changing online marketplace. They accomplish this goal by offering 95 Theses about: what changes in the marketplace are taking place, how to adapt to these changes, approaches companies can take to respond to the change, and anticipations for how the new marketplace will continue to become newer. A summary of the theses can be found in the slideshare presentation below:

I believe that this book is a great read for anyone with a business, small or large, because its essential that companies understand how to establish a credible voice online. I learned from reading this book that information available in the marketplace is assigned more value than information coming directly from a company. Consequently, businesses must embrace the new marketplace and grown in it, or they risk becoming obsolete.

Blog Comments

#1. Top 10 Things to Give Up for Lent

Zack, I couldn’t agree with you more on the 3rd item you’ve listed. I saw the apocalypse predicting “evangelists” (if that’s really what they are calling themselves) at the Gasparilla Festival in Tampa equipped with huge signs claiming that everyone was going to hell. I am a PR student, and I cant help but wonder what devastating effects a campaign like this can have on PR for the Christian church. In my opinion, its not very good PR to threaten people and tell them they are going to hell. Maybe an approach that offers understanding and optimism would be a more effective approach. Just a thought. -Alexa

#2. One and a Half Men

Lex, I also wrote a PR Connection on Charlie Sheen! It seems like he is all people are talking about right now. I agree with you on how it always seems like someone is being criticized by the media. I saw that you mentioned Brittany Spears in your post. Similarly, I talked about LiLo and Mel Gibson. They are all examples of how gossip agencies like TMZ can take a respected celebrity and change American opinion on that person over night. Sometimes we forget that these celebs are human beings too! The press expects them to be too perfect sometimes! Good post! -Lexi

#3. What’s My Dad Doing on Facebook?

Awesome post! I can completely relate to this post and I agree that it seems strange to be friends with your parents on Facebook. Both of my parents are on Facebook and I am friends with both of them. I liked how you mentioned that you are closer with your parents online than you are in real life. I feel the same way! At first I thought it was awkward that “old people” like my parents wanted to be on a social media site made originally for college students. But now, I am grateful to be able to communicate with them so often with such little effort! -Alexa

#4. Twitter 101: A Twitter Users Guide

Thanks for the tip! I have been on Twitter for about two years now and even though we have talked about it in my social media classes I still cant fully get the hang of it! The link you posted was incredibly helpful and it really answered some of my questions about how Twitter works!

#5. Can Creative Product Placement Be a Win-Win?

This seems like its going to be a very interesting film and I look forward to following up to see how successful it is! I have learned a lot about product placement in my advertising courses and since then have noticed that its everywhere! I agree that product placement is a win-win so long as the featured product does not compromise the integrity of the film and the editorial staff. Good post!

#6. Is It Only Spam If The Other Guy Does It?

Good post! I couldn’t agree more. It is becoming more and more obvious to me that companies and non-profits that have my email address are selling them to lists for profit. I get emails from new non-profits every day asking me for contributions! It is making me hesitant to give out my email or even want to make purchases online that require my email. I agree with Peter Campbell’s above comment when he said, “‘it’s your fault because you gave your email address out” that it equates to “it’s your fault your house was robbed because you have a house”. I liked that analogy.

#7. Get… Smarter

Look at you Joe! You’re such a smartie. This post was awesome, I never saw this commercial until now and I am glad that I did. There is no doubt that the power of viral videos is incredible, and for Smartwater to try and recreate this feel with an advertisement is really creative! Keenan Cahill was a nice touch! Good job!

#8. Tweet Your Speech

Good post Megan! During the State of the Union address, I too was at home reading live tweets. I think Barack Obama is really an interactive president, and it means a lot to the people of our generation. I really value Obama’s social media presence and I think that it is likely that he wrote the speech to be Twitter friendly. Good thought.
-Lexi